Squeeze page essentials for fast list building

Marketing

Your squeeze page, also known as landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, subheadline, benefits, image of your free gift and an opt in box.

Your headline is the most important component of your squeeze page. It has to be bold, striking and able to catch your reader’s attention at first glance. If you don’t catch them within the first few seconds you’ve lost your lead.

The subheadline is meant to re-inforce the message of your headline. It is usually smaller in font but bold enough to encapsulate the message of the headline further.

After the headlines comes the benefits. You have to demonstrate why your readers should give their precious information to you. The benefits should talk about what is offered in the free gift that you are giving them.

An image of your free gift such as an e-book or video cover will improve conversions(the percentage of people who sign up to your list), hence should be included in your landing page.

Finally, your opt in box comes last. You can get the code for your opt in box from your email autoresponder service. The opt in box usually consists of a call to action, name and email input box and a sign up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.

In short, apply these good landing page practices and you will soon start to see your list build up real fast. Remember to test and tweak your landing page to ensure maximal conversions of you’ll be potentially leaving lots of money on the table.

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